VideoNuze Posts

At LiveRail's Publisher Forum yesterday, CEO and co-founder Mark Trefgarne shared product roadmap details, including support for mobile display advertising, taking the company beyond its video advertising roots. Mark said LiveRail will offer full display ad serving across all devices and a unified video/display SDK for Android and iOS. Mobile display units will include banners, interstitial and native.

With these new display units, LiveRail will expand its mobile ad serving and programmatic capabilities beyond video. All of this will be offered initially through the Facebook Audience Network which provides monetization to mobile apps outside of Facebook. In addition, LiveRail previewed what it's calling "Platform 5," a next-generation UI for ad operations, which streamlines workflows.

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Addressing a need for improved video advertising in mobile apps, Beachfront Media has released the latest version of its Beachfront.io video ad platform, including programmatic features such as real-time bidding for public marketplaces and support for private marketplaces. Advertisers will be able to bid on in-app mobile inventory only available via Beachfront.io.

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Vidible, a startup video syndicator, has announced its platform enabled 1 billion video streams in August.  Further highlighting its momentum, Vidible said it has 150+ content providers across the U.S., Europe and Asia in 12 different categories now using its platform. Vidible anticipates 300% growth in 2014 and profitability in 2015.

Michael Hyman, Vidible's CEO and co-founder, recently explained to me that Vidible is differentiating itself from other video syndication platforms with greater transparency and controls for all parties plus a lower cost structure for publishers. Michael believes that to date video syndication has offered minimal transparency, akin to the early days of ad networks where arbitrage was the primary business model.

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While a number of YouTube multichannel networks (MCNs) have made lucrative exits recently, Kin Community, an MCN/female-focused lifestyle network, is instead aiming for long-term independent success, CEO and co-founder Michael Wayne explained to me.

Toward that end, late last week Kin raised $12 million, led by Canadian media company Corus Entertainment, with participation by Emil Capital and existing investors. It was the first financing in 6 years for the company, which has been profitable since 2012. Kin now generates 25 million unique viewers/month (and 4 billion lifetime views) with brands including Rosanna Pansino, Wayne Gross, The Ellen Show, Byron Talbot and the Lizzie Bennet Diaries.

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Mobile video is on a roll, with multiple recent data sources indicating an explosion in usage. Now, with the introduction of the iPhone 6, mobile video's best days are likely still ahead. That means content providers must further refine their content development and distribution strategies for a more mobile-centric world.

This morning Apple said that it has sold over 10 million of the two new iPhones in their first 3 days of availability. No doubt this is the first of many record-breaking milestones for the new smartphones. Mobile video will benefit from both the iPhone 6 and 6 Plus as they are extremely video-friendly, with their larger, higher resolution "Retina HD" screens, faster processors and longer battery lives (they're also great video capture devices, but I'll save that angle for another day).

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I'm pleased to present the 242nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Colin joins from Norway this week, after attending the huge International Broadcasting Convention (IBC) in Amsterdam earlier this week. Colin was impressed with what he saw and today we discuss what he perceived as the 4 biggest technology themes there: (1) end-to-end multiscreen solutions, (2) hybrid pay-TV and OTT services, (3) cloud delivery and (4) content security. Colin also highlights a number of companies and their products that hit his radar.

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Here's more evidence that over-the-top video may be pay-TV's friend, not its foe, as conventional wisdom holds. As reported by Broadband TV News, YouTube is enjoying early and widespread success since its recent launch by pay-TV operator UPC Hungary to hundreds of thousands of subscribers there.

Unveiled at the end of May as part of UPC Hungary's first phase rollout of multiple online apps, YouTube is already generating over a million minutes per day of viewing by UPC Hungary subscribers, the highest among the 20 different apps now available.

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